What Are Marketing Frameworks?

Every marketer knows that a great marketing strategy begins as a plan. You do a lot of hard work identifying your target audience, where they spend time, how to reach them, and communicating to them that they need or want your product or service. A marketing framework takes all this hard work you did and puts it together in one visual place so that you can share it with others on your team or at your company and make it much easier to execute. There are several different types of marketing frameworks. We will tell you about some popular marketing framework examples and how to choose the best one for your business.

A marketing framework is meant to help your marketing team function at its highest level. There are several benefits to creating a marketing framework, including:

The 7Ps include:

In STP, S stands for segmentation, which is dividing your audience into different sections; T stands for targeting, which is determining who will want or need your product the most; and positioning, how you make that product the most appealing to your target audience.

There is no one “best” marketing framework that will fit every business. The right marketing framework for your business depends on you, the marketer, your target audience, your product or service, and other factors, including:

The best marketing framework for your company might be one of the examples mentioned above, a combination of them all, one we didn’t include here, or even one you create yourself! The important thing is finding a marketing framework that fits your business.

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