How to Market Jobs to the Market

Keyword research decoding in a job advertisement is established to encourage the professional that is looking for a job placed by a company to properly promote themselves. The use of keyword research is to be able to adhere your resume to the specifications that the company is looking for. Keywords narrow down the resume reading process, because it helps give business’ a quick view at your strengths that match their qualifications. It is worth the effort to do keyword research because it enhances your professional resume to depict your qualities and abilities that match with what the desired company is looking for.

While looking for job advertisements, my personal job search was directed at the marketing field. This search included a focus in social media, advertising, marketing with communications, or design. From my search I found that communications was a strong characteristic that business’ were including as apart of their qualifications. Communication is a key asset in my professional career not only as a minor study, but as a common necessity in the workforce.

Throughout my research, I learned that business’ commonly look for the same abilities and attributes in potential employees. Their strong desire for effective communicators and aspiring individuals is evident. I found that when I looked for internships they suggested that I be majoring in the field that the internship falls under. Many of the job advertisements had keywords such as, translate data, develop marketing campaign, schedule, analytics, collaboration, etc. All of these keywords are prominent indicators of a professional in a successful marketing field.

Primary Job Ads

Job 1: Marketing and Communications Specialist, Duluth YMCA

Job 2: Digital Marketing Internship, Special Olympics Minnesota

Supplementary Job Ads

Job 3: Consumer Marketing Leadership Development Program, Johnson & Johnson

Job 4: Marketing Intern, WSI Sports

Job 5: Marketing Intern, Power/ Mation

Job 6: Associate Buyer, Target

Job 7: Marketing Content Writer, Wold Architects and Engineers

translate, develop, schedule, analytics, collaboration, managing, creative, part-time, team, social media, email, design, strategize, perspective, full-time, organization, flexibility, leadership, willingness, positive, communication, commitment, experienced, marketing, research, degree, train, monitor, project, enhance, motivation, target audience, case studies, edit, conferences, problem solving, time management, Microsoft office

Analyze, Problem Solving, Leadership, Communication, Project, Develop, Social Media, Collaboration, Target Audience

Leadership: Positive, Train, Enhance, Develop, Uplifting, Managing

Communication: English, Written, Oral, Email, Teamwork, Translate

Analyze: Data, Reports, Knowledge, Research, Design

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