Building Blocks for an Effective Campaign ft. Greenpeace USA Oceans Campaign Director John Hocevar

You can’t expect to save the planet without looking at the intersectionality of issues. For example, addressing human rights issues and slavery on fishing boats is just as to marine welfare as a campaign to “save the dolphins.”

With all of the current change taking place for racial justice as a result of the Black Lives Matter movements, many verbally say that they support a movement without actually taking action. This is not the worst thing in the world, but take action to support the organizations that have a real plan for the furthering the movement.

When you can’t get in contact with people directly necessary to make change, connect with other people or organizations already interested in a facet of the problem you’re trying to address. In John’s case, they found organizations already focused on Tibet. Calling an group as large as the World Bank doesn’t really work, so their strategy was hanging a banner on the front of the World Bank, stating that they fund genocide. In the end, they were successful in cancelling the plans.

“You really don’t have to look too deeply to see that intersectionality isn’t just a millennial trendy thing to say.” — @JohnHocevar [0:02:31]

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