Google Lens could completely change real estate search

The CRIBZ team is looking at the data to determine how users are engaging with the platform. Obviously, its still very early days. We aren’t seeing a huge shift or change in user behaviour. Our interactions are still very basic but Google’s attempt to change search is very exciting .

We’ve also been prototyping and envisaging our app once Google Lens is enabled across the entire Google Assistant ecosystem. I wrote briefly about Google Lens in October and have been watching closely the release cycle.

Conceptually, we think Lens provides an excellent utility for people searching to either buy or rent a home. Open your phone, take a picture and draw upon Google Assistant enabled data to determine what you need to know.

How many times have you walked or driven past a certain area and thought to yourself “I wonder how much something like this costs”. Most real estate websites are built in classified format, which means the only real way to find out is searching through listings, contacting agents and waiting for them to call you back.

Google Lens helps provide an instant flow of information, the quality of information will become the difference between an ordinary and exceptional user experience.

The winners will be businesses who are already in the Google Assistant environment but more importantly, those who have relevant data and information to supply. While the technology is a little early, we’ve been working hard to build an amazing API enabled data base which now covers real estate across 82% of the Sydney metro area.

It’s not just the usual boring data either. Sure, we capture demographic information and median prices. But we’re taking things further and measuring new metrics which millennials tell us are important in their home search process.

Things like internet quality, access to public transport, access to fitness and health ammenities, availability of UberEATS restaurants within a neighborhood and several others which we plan to launch early next year.

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