Higher Ed Enrollments Are Declining. What Can Educators Do?

New findings from the National Student Clearinghouse Research Center paint a troubling picture of declining college enrollments.

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Demographics Related to the Enrollment Dip

The Most Vulnerable Populations are Forgoing College

Although every institution experienced a dip in undergraduate enrollment this spring, community colleges bear the brunt of it — with an enrollment decrease of 9.5% or 476,000 fewer students. More than 65% of the total losses in enrollment can be traced back to the community college sector.

“Those seeing the sharpest of these striking declines in enrollment are community colleges. These institutions often serve the largest share of students of color and students from low-income backgrounds. While many students may enroll or re-enroll at a later time, we know that delays in enrollment and needing to step out from higher education can decrease the odds that a student will ultimately earn a degree or credential.”

“Marketing and outreach to the impacted populations will be a key need going forward to make sure that students that have been impacted by the pandemic are aware of the opportunities that community colleges offer. It will be challenging, but community colleges are resilient and ready to get the nation’s students back on the road to completion.”

Leveraging Salesforce Customer 360

Understanding who a prospective student is and what is important to them is critical to engaging them on a personal and meaningful level. Salesforce’s Customer 360 platform leverages data analytics to provide education and training providers a full-scope view of prospective learners’ trends, as well as insights tied to their engagement.

With this information, training organizations can use Salesforce’s Customer 360 to create unique audiences and send them the most personalized and relatable content. For instance, organizations can send students content related to the majors they are interested in or the career paths that appeal to them. Salesforce’s Customer 360 leverages personalized interactions to ensure more leads pass through institutions’ sales funnels to drive better results.

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